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@metaelevate
인증됨 비즈니스Meta Elevate
Amplifying voices. Elevating businesses. Championing legacy builders. #OnTheRiseTogether
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The founder / leadership style of @jamilawright21 of @brooklyntea is “warm, strict, loving.” ❤️ And her @metaforbusiness strategy? It’s “ads, ads, ads.” Both are absolutely winning. ✅ From memorable milestones to “dream partnership” energy (@JayZ, are you listening??), Jamila brings heart and humor to the work — and the tea. 🫖 #femalefounders #metaforbusiness #metaelevate #womenownedbusiness #blackownedbusiness
Some standards are set long before the business even begins. ✨ Kadidja Dosso, founder of @dossobeauty, had a vision for an organic beauty empire long before she ever launched a product. What started as curiosity, asking questions no one could fully answer, turned into a mission to create safer, non-toxic braiding hair for communities around the world. But the real shift came from legacy. After losing her grandmother, her greatest supporter, Kadidja made the decision to build something that honored everything she had poured into her. Something rooted in care, transparency, and impact. And even now, being underestimated hasn’t changed the standard she’s building toward. Because when your purpose is bigger than perception, you keep going. Through Instagram, Kadidja has created a space where people can see, learn, and connect, turning product into education and education into community. Swipe through to hear how @kadidja.dosso’s building with purpose, legacy, and intention. → Follow @dossobeauty for braiding hair designed with your health and the planet in mind.
Running a small business and creating content at the same time? That’s the part people don’t talk about enough. For our final Founders in Motion feature, Lalli Goretti, founder of @curldelights, gives us a real look at what it means to be the CEO, the content creator, and the one still making sure the orders get out. 🍨 From fresh batches to deliveries to night markets, Lalli captures content in the middle of the motion, not outside of it. No waiting for the perfect window. No treating content like a whole separate production. Just real moments, captured in real time, because the process is the story. This is episode 4 in our 4-part Founders in Motion series, showcasing real-world inspiration and practical ways to make content work for your business throughout Small Business Month. Check out the linked Reel for the previous episode, and follow @curldelights for more dessert moments worth showing up for.
Imagine having a business assistant that doesn’t sleep 👀 Meta AI business assistant is now available globally and is built to help you spend less time stuck in Ads Manager and more time actually growing. Swipe through to see what it can do.
Starting a business is already is a wild thing to do (Teo Hunter said it, not us), so you might as well document it. In our latest Founders in Motion feature, the co-founder of @crownsandhops, reminds us that if you are already living the story, you don’t need to manufacture one. Just pull out your phone and capture what’s already happening. A healthy batch of b-roll. A few camera angles. A quick check-in to camera. That is the story. The chaos, the wins, the lessons, the journey. That’s the kind of content that gives people something real to connect with beyond the product. Stay tuned for more real-world inspiration and practical ways to make content work for your business from other Founders in Motion throughout Small Business Month, and follow @crownsandhops for more from the team redefining craft beer culture.
Busy building your business and haven’t kept up with the latest Instagram updates? We got you. ✅ We’ve rounded up 3 recent features that can help you test content more strategically, connect more efficiently and give your strongest content a second life. Swipe through for the breakdown.
Being busy is not the reason to stop creating content. Most of the time, it actually *is* the content. For our latest Founders in Motion feature, @brittanyrhi, founder of @butterdbodycare, takes us behind the scenes of what it looks like to create while running a business in real time. From managing hundreds of orders to taking meetings to building community (and even going viral), Brittany captures content in the middle of the work, not apart from it. No elaborate setup. No waiting for the perfect moment. Just real clips, real consistency, and a reminder not to sleep on repurposing your content so one clip can support your strategy in multiple ways. Stay tuned for more real-world inspiration and practical ways to make content work for your business from other Founders in Motion throughout Small Business Month, and follow @butterdbodycare for next-generation moisturizing body care. 🧴
Likes matter, but they don’t tell the whole story. If people are saving, sharing, and actually watching your content through… that matters too. @olubliss, Founder & Creative Director at @blisshousecreative, is breaking down other key metrics that can give business owners a clearer picture of what’s really working. 📌 Save this for the next time you check your insights.
Business owners, quick update 📣 Instagram’s original content protections now apply to photos and carousel posts too, not just Reels. So if your strategy relies heavily on reposted memes, recycled content, or third-party clips without adding meaningful value, it may impact your reach and recommendations. Swipe through for what qualifies as original content and how to stay on the right side of the guidelines.
Being a founder also means being the marketer, the content creator, and the face of the brand... all at the same time. We asked @alitzahstinson, CEO & Founder of @ivorypaperco, to give us a real look at what content creation can actually look like as a founder in motion, building in real time. A lot of her content is captured on the go: between meetings, in the car, or at the warehouse, because that’s the reality of building. No perfect setup. No waiting for the “right” moment. Just finding ways to create, share, and stay connected while the work is happening. Stay tuned for more real-world inspiration and practical ways to make content work for your business from other Founders in Motion throughout Small Business Month, and follow @ivorypaperco for all your planning and stationery needs. 📝
Building with Meta is about more than reach—it’s about connection. 🫶 @jamilawright21 of @brooklyntea talks transparency, community, and how social media (with some help with @metaelevate + @metaforbusiness) helped turn her local storefront into a national brand. 🫖
This is your sign to stop waiting for content to be “perfect.” 🪧 @olubliss, Founder & Creative Director at @blisshousecreative, is back to break down how to use Trial Reels to test ideas, read the data, and let your audience tell you what’s working. 📌 Save this for your next content test.