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From a groundbreaking conservation project in Southern Namibia translocating wildlife for the first time, to cutting-edge technology used to fortify flour and eradicate malnutrition across East Africa. In 2025, our Perpetual Planet Initiative partners have continued to boldly delve into the unknown for the sake of the planet’s future. #Rolex #Reachforthecrown #PerpetualPlanet For more details, see link in profile.

Over the past year, our Perpetual Planet Initiative partners have continued to push back the boundaries of what is possible, achieving remarkable breakthroughs. From officially reaching more than 16 million people with life-changing eye tests to scientifically proving the source of one of Africa’s major rivers, they are working harder than ever to make the world a better place. #Rolex #Reachforthecrown #PerpetualPlanet @bertiegregory, @daviddoubilet, @drsteveboyes, @gcourtine, @mitty, @orkca, @pabloborboroglu, @dr.sylviaearle, @toutiess

Conducted by our Testimonee @nezetseguin for the first time, the 2026 @viennaphilharmonic New Year’s Concert will highlight composer Johann Strauss and family as well as music by Josephine Weinlich and Florence Price. Broadcast live to some 50 million viewers in over 150 countries, the event will be infused with the boundless enthusiasm of the five-time Grammy winning Canadian maestro. #Rolex #RolexFamily #PerpetualArts

Over the past 12 months, members of the Rolex family have excelled on the world’s biggest stages – from Carlos Alcaraz to Hannah Mills, Jamie Chadwick to Scottie Scheffler and a spectacular comeback by Lindsey Vonn, to mention but a few. With more than 100 victories between them, we have been privileged to witness these outstanding athletes reach above and beyond with perseverance and talent. #Rolex #RolexFamily #Reachforthecrown @benshelton, @brookehendersongolf, @camille_rast, @carlitosalcarazz, @cocogauff, @hannahmills_gbr, @hideki.matsuyama_official @holgerrune, @iga.swiatek, @jamiechadwick, @janniksin, @jeeno.atthaya, @joaoffonseca, @justinthomas34, @lindseyvonn, @lydsko, @martinfuchs_official, @_mirraandreeva_, @_richardvogel_, @scott.brash, @scottie.scheffler, @taylor_fritz, @teamkpf, @tslingsby

Another year, another set of crowning achievements. With more than 100 victories between them, our Testimonees have made 2025 truly memorable. From the tennis court to the open sea, the equestrian arena to the golf course, they proved, once more, that excellence knows no bounds and there is always more to reach for. #Rolex #RolexFamily #Reachforthecrown @belindabencic, @benshelton, @brookehendersongolf, @camille_rast, @carlitosalcarazz, @carlosortizgolf, @cayardsailing, @cocogauff, @danieldeusserofficial, @hannahmills_gbr, @hideki.matsuyama_official, @holgerrune, @iga.swiatek, @isabell_werth, @jamiechadwick, @janniksin, @jeeno.atthaya, @joaoffonseca, @justinthomas34, @keeganbradley1, @kevin_staut_officiel, @lindseyvonn, @luddeaberg, @lydsko, @martinfuchs_official, @mattfitz94, @_mirraandreeva_, @_richardvogel_, @robert.scheidt, @scott.brash, @scottie.scheffler, @stefanostsitsipas98, @taylor_fritz, @teamkpf, @tomdetry, @tslingsby, @viktor_hovland

A master of reviving the classics with modern flair, @michaelbuble is helping to preserve the legacy of the great American songbook. Driven by a passion that helped him overcome his own fears, the multiple Grammy Award-winning singer and member of the Rolex family reflects on his journey to becoming an entertainer – and how he finds grounding and escape through moments spent doing what matters most. #Rolex #RolexFamily #Reachforthecrown

Multiple Grammy Award-winning singer @michaelbuble has always set his own path in the music industry, as demonstrated by his wide-ranging repertoire that spans timeless jazz standards and original compositions. Now, in “Bringing it Home”, part of an exclusive documentary series about the Rolex family, he reveals how home life in Canada has fuelled his drive to connect with audiences through music. #Rolex #RolexFamily #Reachforthecrown

This year, we are proud to have welcomed outstanding new Testimonees into the Rolex family. Their brilliance covers an array of disciplines. From acting to architecture, golf to conservation, they bolster our ranks with ever more passion and dedication. We look forward to seeing where 2026 will take us together. #Rolex #RolexFamily #Reachforthecrown

We welcome more talent, more vision, more dedication and more drive into the fold. These are all qualities we can never have too much of in our quest to reach ever higher. After all, that is precisely what brings us all together. #Rolex #RolexFamily #Reachforthecrown @camille_rast, @henrybernet_, @jakub.jozef.orlinski, @kristine_tompkins, @leonardodicaprio, @linaghotmeh, @lukeclanton, @_mirraandreeva_, @rcapucon, @sophiehinners, @viktor_hovland, @zendaya

In 2025, we are proud to have created a platform for our Testimonees to explain what it takes to reach for the crown. Watch this new docuseries to understand, like never before, what makes some of our most acclaimed artists, scientists and athletes excel. #Rolex #RolexFamily #Reachforthecrown

Their life’s work in their own words. Such is the goal of the exclusive documentary series we have released in 2025. Enabling some of our most dedicated and talented Testimonees to share their unique perspective on what it takes to reach for the crown. #Rolex #RolexFamily #Reachforthecrown @carlitosalcarazz, @cocogauff, @dr.sylviaearle, @gcourtine, @hannahmills_gbr, @iga.swiatek, @jamiechadwick, @janniksin, @jonrahm, @michaelbuble, @mitty, @nezetseguin, @scottie.scheffler, @steveguerdat, @tigerwoods, @tomkristensen_com, @tslingsby, @yujawang.official, @zhengqinwen_tennis

In 2025, The Land-Dweller opened new horizons for watchmaking. Its Flat Jubilee bracelet flows seamlessly with the case. The dial’s honeycomb motif is exclusive to the model. And its open case back reveals even greater treasures within, including the revolutionary Dynapulse escapement and state-of-the art oscillator, enabling the movement to beat at a rare frequency of 5Hz. The fruit of years of research and development, the Land-Dweller offers countless possibilities for the future. #Rolex #WatchesAndWonders2025