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The official Instagram account of the Korea Tourism Organization. Your source for travel inspiration, local tips, and the latest updates on Korea.
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The city where sea and skyline meet, Busan moves with its own rhythmic energy. Its shimmering waters and trails of light capture the eyes of every traveler, and the balance of vibrant city life and calm coastal views creates new scenes at every turn. Busan is where the rhythm of the sea and the city comes alive. May you discover your own new moment here. ✨ 👉 Check the comments for detailed filming locations and Busan highlights!
Shaped by ancient volcanoes, embraced by emerald seas, and home to forests that have held time for thousands of years— Jeju is Korea’s masterpiece of nature. Every corner of the island carries stories carved by time. Where the ocean meets the forest, this island offers endless inspiration to travelers. With its untouched beauty, Jeju delivers special moments to everyone who visits. Jeju is a place where wind and nature whisper their stories— may you discover your own special moment on this remarkable island. ✨ 👉 Check the comments for detailed filming locations and Jeju highlights!
🏛️Often called a "museum without walls," Gyeongju is a living testament to Korea's grand history. It is a city where temples, pagodas, palaces, and royal tombs tell the stories of the Silla Dynasty. Where heritage and nature meet, Gyeongju delights every traveler. In 2025, it takes on a new role as the proud host of the APEC Summit. 🌉 Woljeonggyo Bridge Bathed in gentle light, this bridge is the symbol of Gyeongju's tranquil nights. The glow reflected on the river paints a breathtaking scene of calm and beauty. 📍 274, Gyo-dong, Gyeongju-si 🌿 Gyeongju Expo Grand Park Explore a vast cultural complex where tradition and modernity coexist. The Gyeongju Tower, modeled after Hwangnyongsa Temple's pagoda, showcases stunning artistry and a sweeping panoramic view. As golden leaves line the walkways, the park reveals a new face of this timeless city. 📍 614, Gyeonggam-ro, Gyeongju-si ☕ TERAROSA Gyeongju Start your morning slowly at this cozy café filled with the aroma of freshly brewed coffee. Through wide windows, watch the soft autumn scenery unfold before you. 📍 988, Poseok-ro, Gyeongju-si ✨ Hwangnyongwon Blending tranquil gardens with grand traditional architecture, this sanctuary invites you to experience quiet dignity—a place where time seems to stand still. 📍 40 Expo-ro, Gyeongju-si 🌸 Cheomseongdae Observatory Where the stars of Silla once lingered, Cheomseongdae stands surrounded by pink muhly in autumn, creating Korea's most picturesque paths. 📍 839-1, Inwang-dong, Gyeongju-si 🍁 Daereungwon Ancient Tombs Amid paths lined with crimson autumn leaves, Silla's royal tombs rest in serene silence. Here, feel the timeless spirit of Gyeongju, where history quietly breathes. 📍 31-1, Hwangnam-dong, Gyeongju-si 🌕 Donggung Palace and Wolji Pond As the sun sets, lights shimmer across the water in a breathtaking reflection. The palace's nightscape offers the perfect finale to your Gyeongju journey. 📍 102, Wonhwa-ro, Gyeongju-si Start your special Korean adventure in Gyeongju, where the elegance of history and culture comes alive. ✨
Want to make the most of your trip to Korea? ✈️ A special event is now live on the official VISITKOREA website! Event 1 🎁 Prizes: Round-trip flight tickets to Korea, Galaxy Watch, gift cards, and more 📅 Event Period: July 20 – August 19, 2026 🏆 Winners Announcement: August 26, 2026 via VISITKOREA Travel News 📝 How to Participate: Log in to the official VISITKOREA website, find Hojong in the Exclusive content, and click "Collect." Event 2 🎁 Prizes: Lotte Department Store gift certificates, Shinsegae gift certificates, Amazon gift cards, and more 📅 Event Period: July 20 – October 31, 2026 * The event is divided into multiple rounds during the campaign period. Please refer to the image for details. 🏆 Winners Announcement: September 4 / October 6 / November 5, 2026 via VISITKOREA Travel News 📝 How to Participate: Vote for the VISITKOREA Exclusive content that matches your vibe today. Don't miss out on these exciting events! Join now on the official VISITKOREA website. 👉 https://bit.ly/4vZVCDZ
A Natural Swimming Pool Carved by Nature — Jangho Port, Samcheok Known as the “Naples of Korea,” Jangho Port is home to a stunning stretch of emerald-blue sea. The water is so clear that you can see straight to the bottom, making it one of Korea’s most popular snorkeling spots. With wide areas of shallow water, it’s also a great place to enjoy the sea more safely. 📍 Jangho Port, Jangho-ri, Geundeok-myeon, Samcheok-si, Gangwon State 🗺 About a 25-minute drive from Samcheok Intercity Bus Terminal 🐠 Snorkeling gear is available to rent on-site. Life jackets are required ☀️ During the peak season in July and August, shaded platforms may fill up early, so a morning visit is recommended 🌊 The waves are often calm, but be sure to check the day’s weather and beach opening information before your visit. 📸 IG - @needsman_daejeon
A weather-proof summer getaway at INSPIRE, Incheon ☀️ Rain, heat waves, or typhoons won’t ruin your plans here. Spend the day at Splash Bay, a four-season indoor water park, stroll beneath the 150-meter digital street Aurora, and visit the night market every Saturday at 8 PM. Shopping, dining, entertainment, and the casino are all connected indoors, making it easy to enjoy a full day without going outside. Want some beach time too? Eurwangni and Wangsan Beaches are just a 10-minute drive away. 📍 INSPIRE Entertainment Resort, Incheon ✈️ Free shuttle from Incheon Airport T1 & T2 🛍 Night Market: Saturdays, 8–11 PM 📌 Save this for the first or last day of your trip through Incheon Airport, and tag someone you’d love to spend your summer vacation with! 📸 IG - @byeonnoodle
🎁 Special Benefits for VISITKOREA Members 1️⃣ Stay coupons up to 40,000 won OFF Early bird deal: 10% OFF room or package for bookings made two months in advance (maximum discount of 30,000 won) Two-night deal: 20% OFF room or package (maximum discount of 40,000 won) 2️⃣ Breakfast coupon 10% OFF for up to four people 3️⃣ Activities coupon up to 40% OFF Water Park Ocean World / Ocean Play / Ocean Adventure 📌 Available until 7/16. Cannot be used during peak seasons and public holidays Excludes Palatium HAEUNDAE by SONO FELICE and PANAQ Yeongdeok by Sono Belle Save on your summer trip here 👉 https://bit.ly/4aEiGiT From Gangwon’s mountain peaks to Jeju’s ocean waves, Korea is best explored without limits⛰️🌊 SONO lets you sleep, splash, and sightsee—all in one trip, with accommodation, activities, and sightseeing seamlessly combined Crafted for families filling photo albums, couples sharing new views, and groups collecting stories together✨ This is all-in-one Korea. This is why you stay SONO
They say Jeju sunsets are unforgettable. At Seopjikoji, the day slows down as the sun sets over the sea. The lighthouse stands quietly in the distance, waves meet the black volcanic rocks, and the sky gradually turns from gold to deep blue. Come for the sunset, and stay for the peaceful moment that follows. 📍Seopjikoji, Jeju 🗺️ Goseong-ri, Seongsan-eup, Seogwipo-si, Jeju 🌇 Sunset times vary each day, so we recommend checking the time in advance and arriving with plenty of time to enjoy the view. 📌 Save this for your Jeju itinerary. Tag your sunset person. 📸IG - @jn_sole424
[EVENT] Sound Quiz: Where in Korea? Where in Korea was this sound recorded? Listen closely and leave your answer in the YouTube video's comments! 🎧 📍 Leave your [Sound Quiz] answer in the YouTube video's comments and submit the Google Form! Lucky winners will have the chance to join the <Korea Sound Journey> event with our Honorary Ambassador, Park Bo Gum. We are waiting for your participation! 👏 🗝️ HINT: Watch [Begin to Hear Korea] for clues! 🏆 Korea Sound Journey 📍 Event Date: October 2nd, 2026 (Part 1) Sound Walk: Explore the Sounds of Seoul (Part 2) Sound Talk & Share: Sharing the sounds found throughout Korea 📍 Location: Seoul, Korea 📅 Application Deadline: August 19, 2026 (17:00 KST) 📢 Winner Announcement: Winners will be notified individually by e-mail within 7 days after the application deadline (KST). An RSVP guide will be included, so please be sure to check your inbox regularly! 📝 How to Apply (STEP 1) Like the YouTube video and subscribe to the VISITKOREA YouTube channel. (STEP 2) Listen closely to Park Bo Gum's <Sound Quiz> video. (sound on!) (STEP 3) Select the correct answer from the four options and post it in the YouTube comments. (STEP 4) Take a screenshot of your comment, attach it, then complete and submit the Google Form below! *Need a clue? Watch the full version of <Begin to Hear Korea> now! 🔗 Google Form https://forms.gle/4KcYG4pg6uW2GtgS7 * The link is also available in our “Event” Story Highlight. @bogummy
🛍️ Busan Shopping Guide|Shinsegae Department Store Centum City If you want to enjoy shopping, dining, leisure, and entertainment all in one place in Busan,Shinsegae Department Store Centum City is the perfect destination. 🎁 VISITKOREA Member Exclusive Benefits (2026.4.1–12.31) ✔️ Free welcome drink coupon (2 drinks) ✔️ Beauty samples from Sulwhasoo, Estée Lauder, Guerlain, and more ✔️ 10,000 KRW fashion/beauty discount coupon ✔️ 5,000 KRW F&B/supermarket coupon ✔️ Up to 20,000 KRW CHICOR discount and special gifts For more information, check out our Story Highlights. Recognized by the Guinness World Records as the largest department store in the world, it brings together global luxury brands, Korean fashion, beauty, and diverse dining options, along with various leisure facilities for a full-day urban travel experience🌇 At the Foreign Customer Service Desk, visitors can register for membership, receive coupons, and enjoy exclusive benefits for a more convenient shopping experience. VIP members can access the Upper House exclusive lounge🛋️,where refined tea and beverage services offer a comfortable and relaxing break✨ 🛍️ Shinsegae Department Store Centum City 📍35 Centum nam-daero, Haeundae-gu, Busan Enjoy shopping, dining, and leisure all in one place,and experience the charm of Busan’s urban lifestyle🛍️✨
Danish musician new to Korea, Ki! What music will he hear in Korea’s unfamiliar sounds? Join Park Bo Gum and Ki! on a journey through Korea, where every sound leads to a new discovery! 🎬 "Begin to Hear Korea" Coming July 15 on YouTube! https://www.youtube.com/@VISITKOREA Music featured in this film by Ki! @soundsofki
Seoul Summer Unlocked: Hangang River Pools Open Day & Night 🌊🌃 Hangang River pools and water playgrounds are open from June 19 to August 30, 2026. Day swim: 9 AM – 6 PM Night swim: 6 PM – 10 PM from July 3* 📍 Ttukseom Pool Lazy river, aqua ring, and great photo spots 📍 Yeouido Pool A spacious pool for a summer city escape 📍 Hangang River Water Playgrounds Family-friendly water spaces at Jamsil, Nanji, Gwangnaru, and Yanghwa *Yanghwa and Gwangnaru close at 6 PM and do not offer night swimming. 🎒 Must-Know Swimming caps are required. Reusable containers only for snacks. Aqua shoes are recommended. 💸 Admission Pools: 3,000–5,000 KRW Water playgrounds: 1,000–3,000 KRW Free for children under 6 Jamwon Pool is closed in 2026 for renovation. 📸 IG - @summer_jiin