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🇰🇷 FOUND IN KOREA | Ep. 1 - SONDLE Some of the best things to discover in Korea aren’t the ones you’ll find on every travel guide. Meet ‘SONDLE’, a Seoul-based brand inspired by Korean culture, reimagined into modern fashion. I sat down with the founder to learn what inspires the brand, what makes it different, and where it’s heading next. This is exactly why I started FOUND IN KOREA—to introduce the people, stories, and local brands that many travellers would otherwise never discover. 📍Planning to visit SONDLE? Send me a DM and I’ll help you find the showroom. 👇 Which lesser-known Korean brand should I explore next? #FoundInKorea #SONDLE #KoreanDesign #LocalKoreanBrand #seoulfashion

⚠️ Korea’s night streets are dangerous… for your diet 😂 Every corner = tteokbokki, hotteok, skewers, kimbap, and snacks you “definitely didn’t plan to eat” 🌙🍢🍜 Walk 5 minutes, gain 5 cravings. Would you survive a Korean night food walk? 👀 💾 Save this for your Korea food bucket list 🔁 Share with the friend you’d eat all this with #KoreaStreetFood #SeoulAtNight #FoodDangerZone #MidnightCravings #VisitKorea

My Instagram when I travel: 🇫🇷 Paris: architecture 🇬🇧 London: landmarks 🇹🇷 Istanbul: breathtaking views 🇰🇷 Korea: food. Food. MORE FOOD. 🍜🥟🍗 Korea has palaces, mountains, beaches, beautiful cafés and some of the best city views… But apparently my camera roll said: “That’s nice. Now show me what you ate.” 😭 You arrive with a full Korea itinerary. Then suddenly your entire trip becomes: 🍚 breakfast 🥐 second breakfast 🍜 lunch ☕ café stop 🥟 market snack 🍗 dinner 🍢 “just one small bite” 🌙 late-night convenience-store run And somehow you are hungry again. The real Korean travel experience is taking 500 food videos and approximately three photos of yourself. 💾 Save this for your future Korea food trip 💌 Send it to the friend who chooses restaurants before booking the hotel #KoreanFood #KoreaTravel #FoodInKorea #SeoulFood #visitkorea

Must-Visit Exhibition ✨🎨 If you’re visiting Gangneung, don’t miss this. This is ARTE MUSEUM Gangneung — Korea’s first immersive digital art museum, where every room feels like you’ve stepped into another world. Forget standing in front of paintings. Here, you’re surrounded by light, sound, colour, and nature. Think: 🌊 immersive digital art ✨ breathtaking light installations 🌸 ever-changing exhibition rooms 📸 photo spots everywhere 🎶 relaxing music & visuals 🌿 nature brought to life through technology 😮‍💨 “I wasn’t expecting this…” moments 📍 ARTE MUSEUM Gangneung 📌 Gangneung, Gangwon-do 🕙 Open daily: 10:00–20:00 🎟 Admission required Whether you’re escaping the rain, taking a break from the beach, or simply looking for something unforgettable… This is one of those places you’ll still be thinking about long after your trip ends. 💡 Pro tip: Pair it with Haslla Art World or a Gangneung beach sunset for the perfect East Coast itinerary. 💾 Save this for your Gangneung itinerary 💌 Send it to someone who loves immersive exhibitions and unique experiences. #ArteMuseum #ArteMuseumGangneung #Gangneung #GangneungTravel #koreatravel

Best sunset spot in Seoul? Seoul Forest 🌅🌿 One minute, you are walking around busy Seongsu. The next… the sky turns gold, the city slows down, and Seoul suddenly feels very peaceful. Come here for: 🌅 sunset views 🌿 a relaxing evening walk 🏙 Seoul skyline moments 📸 golden-hour photos 🧺 picnic energy ☕ an easy stop after Seongsu 😮‍💨 a break from your packed itinerary 📍 Seoul Forest / 서울숲 📌 Seongdong-gu, Seoul 🚇 Easy to pair with Seongsu 💡 Arrive before sunset and stay until the city lights come on Not every Seoul memory needs a reservation. Sometimes all you need is a good view, a slow walk, and the right person beside you. 💾 Save this for your Seoul sunset list 💌 Send it to someone you would watch this sunset with #SeoulForest #SeoulSunset #Seongsu #SeoulTravel #koreatravel

Your August in Seoul just got better. 🌊☀️ The 2026 Hangang River Summer Festival is back! For 16 days, the Hangang turns into Seoul’s biggest summer playground. 📅 August 1–16, 2026 📍 9 Hangang Parks across Seoul 💰 Mostly FREE (some activities require tickets or reservations) Here’s what you can look forward to: 🎬 Outdoor cinemas 🎵 Live music & performances 🌊 Water activities & splash zones 🛶 Kayak & river experiences 🎪 Pop-up events & family activities 🧺 Picnic spots by the river 🌅 Sunset & night views of Seoul Some of this year’s highlights include: 🚣 Build Your Own Hangang Boat Race 🎶 Hangang Summer Music Picnic 🌙 Hangang Overnight (“Sleepless Hangang ON”) 🎬 Outdoor movie nights 💦 Night-time water play programs Whether you’re visiting Korea for 3 days or 3 weeks… You should spend at least one evening by the Hangang. It’s one of those experiences that makes Seoul feel… like Seoul. ⚠️ Some programs require advance booking and a few are paid, so check the official schedule before visiting. 💾 Save this for your Seoul summer itinerary 💌 Send it to someone visiting Korea this August. #HangangRiverFestival #SeoulSummer #SeoulEvents #VisitSeoul #koreatravel

Seoul Forest: why you need to visit at night 🌙🌿 Everyone goes to Seongsu for: ☕ cafés 🛍 shopping 📸 pop-ups 👕 fashion 🍜 food But when the crowds, queues, and 20,000 steps become too much… walk into Seoul Forest. At night, the 2026 Seoul International Garden Show feels completely different. Think: ✨ glowing garden installations 🌿 illuminated walking paths 🪑 quiet places to sit 🌙 cool evening atmosphere 📸 dreamy night photos 😮‍💨 a break from busy Seongsu 💸 a peaceful plan that costs nothing 📍 Seoul Forest / 서울숲 🌱 2026 Seoul International Garden Show 🗓 Running through October 27, 2026 🎟 Free to explore This is not the Seoul Forest you quickly walk through during the day. This is the “sit down, slow down, and forget your itinerary for a while” version of Seoul Forest. Visit Seongsu for the energy. Stay for Seoul Forest after dark. 💾 Save this for your Seongsu night itinerary 💌 Send it to someone who needs a peaceful Seoul evening #SeoulForest #SeoulInternationalGardenShow #Seongsu #SeoulAtNight #koreatravel

💾 SAVE THE DATE! Free cinema under a bridge in Seoul! 🎬🌉 This August, the Han River is turning into an outdoor movie theatre. Welcome to: 2026 Hangang Bridge Cinema 2026 한강 다리밑 영화관 For three Saturday nights, you can watch a movie underneath one of Seoul’s bridges — with the Han River breeze, city lights, and peak summer-night energy. Choose your location: 1️⃣ Yeouido Hangang Park Under the south side of Wonhyo Bridge 2️⃣ Ttukseom Hangang Park Under the north side of Cheongdam Bridge 3️⃣ Gwangnaru Hangang Park Under the south side of Cheonho Bridge 🗓 August 8, 15 and 22, 2026 🎟 Free admission 🎬 Films: To be announced 🕖 Screening times: To be announced Bring: 🧺 a picnic mat 🥤 drinks and snacks 🦟 mosquito repellent 👯 someone who appreciates free Seoul plans 📲 and watch for the official film schedule Because watching a movie under a bridge beside the Han River? That is not just movie night. That is a Seoul summer side quest. 💾 Save this for your August Seoul itinerary 💌 Send it to someone who needs a free summer-night plan #HangangBridgeCinema #HangangPark #SeoulEvents #SeoulSummer #koreatravel

🇰🇷 FOUND IN KOREA | Ep. 1 Not every souvenir has to sit on a shelf. Some become part of your journey. After meeting the founder, I wanted to try SONDLE myself—and I can genuinely see why people love it. ✨ If it’s your style, simply mention Seoul Express Tours at the showroom to receive 10% OFF. 📍Need help finding the showroom? Just send me a DM. This is only the beginning of FOUND IN KOREA—I’m excited to introduce more local Korean brands with stories worth discovering. 👇 Which Korean brand should I explore next?

💾 SAVE THE EXPECTED DATE: September 5, 2026 🎆🇰🇷 One of Korea’s most anticipated events of the year may be arriving much earlier than usual. The 2026 Seoul International Fireworks Festival is currently expected to return to the Han River on: 🗓 Saturday, September 5, 2026 📍 Yeouido Hangang Park 🌉 Viewing areas around Yeouido and Ichon And yes… September 5 is unusually early. The Seoul fireworks festival normally takes over the Han River with: 🎆 world-class fireworks 🎵 music-synchronised performances 🌉 Seoul night views 🧺 riverside picnic energy 📸 unforgettable photo moments 👥 extremely serious crowds 😭 “I cannot believe this is free” energy It is one of those Seoul events people wait for all year. So even though the organizer has not officially confirmed the final schedule yet, this is your warning to: 💾 save the expected date 🏨 check accommodation early 👟 prepare for major crowds 📲 watch for the official announcement ⚠️ Important: September 5 is currently the expected date based on Seoul planning documents. The final date, program, and event details may still change. Do not book something non-refundable based only on this preliminary schedule. 💾 Save this for your 2026 Korea itinerary 💌 Send it to someone who cannot miss the biggest fireworks night in Seoul #SeoulFireworksFestival #SeoulInternationalFireworksFestival #Yeouido #SeoulEvents #koreatravel

UNESCO World Heritage sites are FREE this week 🏯✨ From July 13–19, 2026, you can visit some of Korea’s most important royal heritage sites without paying admission. Free-entry sites include: 🏯 Jongmyo Shrine 🌿 Changdeokgung Palace Secret Garden not included 👑 Joseon Royal Tombs Including King Sejong’s Tomb Why now? Korea is commemorating the 48th session of the UNESCO World Heritage Committee — and your Seoul itinerary just received a historical upgrade. This is perfect if you want: 📸 beautiful traditional architecture 📖 Korean royal history 🌿 peaceful heritage walks 💸 a budget-friendly Seoul plan ✨ UNESCO World Heritage sites 😮‍💨 culture without financial damage 🗓 July 13–19, 2026 🎟 Free admission ⚠️ Regular closure days still apply: • Monday: Changdeokgung + Royal Tombs closed • Tuesday: Jongmyo + Royal Tombs closed • Changdeokgung’s Secret Garden is excluded Do not wait until the final day and say, “We should have gone earlier.” You already know how that story ends. 💾 Save this for your Seoul itinerary this week 💌 Send it to someone who loves history and free plans #JongmyoShrine #Changdeokgung #SeoulEvents #FreeThingsToDoInSeoul #koreatravel

Seoul: “Today was the hottest day of the year so far.” 🥵 Also Seoul: “And it’s only going to get hotter.” ☀️ Me, five minutes later: 🦶💦 When the weather gives you no options, Cheonggyecheon becomes your emergency summer survival plan. 😂 📍Cheonggyecheon Stream, Seoul 💸 Free ❄️ Temporary relief 🔥 Problems definitely not solved 💾 Save this for the next time Seoul starts feeling like an air fryer—and send it to someone who is already complaining about the heat. 😂 #Seoul #VisitSeoul #KoreaTravel #SummerInKorea #cheonggyecheon